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Key Market Factors
How long does it take to sell a home? There's no easy answer -- some homes sell in a few days, others may take months. Recognizing the key factors influencing marketing can give you significant control over market time. Balance these factors and your sale will be expedited!
Location
 | Location is the single greatest factor affecting value. |
| Neighborhood desirability is basic to a property's fair market value. |
Competition
| Buyers compare your property against competing properties. |
| Buyers interpret value based on available properties. |
Timing
| The real estate market may reflect a Seller's market or a Buyer's market. |
| Market conditions cannot be manipulated: an individually tailored marketing plan must be developed accordingly. |
| The number of Buyers currently in the market may be affected by the time of year, weather, and the economy. |
Condition
| Property condition affects price and speed of the sale. |
| Optimizing physical appearance and advance preparation for marketing maximizes value. |
Terms
| Local market rates are most likely to be used by Buyers. |
| The more terms available, the broader the market, the quicker the sale and the higher the price. |
| Terms structured to meet your objectives are important to successful marketing. |
Price
| The "Pricing Pyramid" says that price is a function of time. |
| If the property is not properly priced, a sale may be delayed or even prevented. |
| Reviewing the CENTURY 21 Realty Group-Sabbagh Pickens Market Supply Report assists you in determining the best possible price for your property. |
| Comparables tell us where the market has been and where it is going. |